Systems and methods for fitness reporting using payment cards

ABSTRACT

A computer-implemented method for tracking fitness data of a cardholder by using a fitness payment card and a fitness tracking computing device is provided. The method includes storing registration data, wherein the registration data includes an account identifier associated with the fitness payment card and the cardholder. The method also includes receiving, by the fitness tracking computing device, a fitness data transfer message that includes the registration data and fitness data of the cardholder, wherein the fitness data is collected by the fitness payment card. The method further includes determining that the fitness payment card is registered in a fitness tracking program based on the registration data. The method also includes electronically generating a fitness report including at least the fitness data of the cardholder and providing the fitness report to the cardholder.

BACKGROUND

The field of the disclosure relates generally to the use of paymentcards configured to track and report fitness data of a cardholderassociated with the payment card, and more particularly, to a fitnesspayment card having a fitness-tracking component and the ability toreport fitness data to a payment network.

At least some known merchants accept electronic payment transactions asan alternative to cash for the payment for goods and services. In suchelectronic payment transactions, a payment card may be used. Examples ofpayment cards include credit cards, debit cards, charge cards,store-value cards, gift cards, and pre-paid cards, as well as othertypes of cards. At least some known cards are uniquely tied to aconsumer or cardholder account that is backed by a card-issuing lendinginstitution or bank.

In today's society, maintaining a healthy lifestyle is important to manypeople. Oftentimes, people use fitness tracking devices to collectappropriate fitness data (e.g., steps taken, distance traveled, caloriesburned, etc.) and monitor their fitness as part of a healthy lifestyle.At least some known fitness devices are carried (or worn) by the user ofthe device and are used throughout the day or while exercising. In somecases, it may be difficult or undesirable to use such devices, and oftenthese devices are configured solely to track fitness data. It would bebeneficial to allow a person to monitor his or her fitness using adevice he or she already carries on a regular basis.

BRIEF DESCRIPTION OF THE DISCLOSURE

In one aspect, a computer-implemented method for tracking fitness dataof a cardholder using a fitness payment card and a fitness trackingcomputing device in communication with a memory is provided. The methodincludes storing registration data within the memory, wherein theregistration data includes an account identifier associated with thefitness payment card and the cardholder. The method also includesreceiving, by the fitness tracking computing device, a fitness datatransfer message that includes the registration data and fitness data ofthe cardholder, wherein the fitness data is collected by the fitnesspayment card. The method further includes determining that the fitnesspayment card is registered in a fitness tracking program based on theregistration data. The method still further includes electronicallygenerating a fitness report including at least the fitness data of thecardholder. The method also includes providing the fitness report to thecardholder.

In another aspect, a computer system for tracking fitness data of acardholder is provided. The computer system includes a memory and afitness tracking computing device. The fitness tracking computing deviceis configured to store registration data within the memory, wherein theregistration data includes an account identifier associated with afitness payment card and the cardholder. The fitness tracking computingdevice is also configured to receive a fitness data transfer messagethat includes the registration data and fitness data of the cardholder,wherein the fitness data is collected by the fitness payment card. Thefitness tracking computing device is further configured to determinethat the fitness payment card is registered in a fitness trackingprogram based on the registration data. The fitness tracking computingdevice is still further configured to electronically generate a fitnessreport including at least the fitness data of the cardholder and toprovide the fitness report to the cardholder.

In yet another aspect, computer-readable media havingcomputer-executable instructions embodied thereon is provided. Whenexecuted by at least one processor, the computer-executable instructionscause the processor to store registration data within a memory, whereinthe registration data includes an account identifier associated with afitness payment card and a cardholder. The computer-executableinstructions further cause the processor to receive a fitness datatransfer message that includes the registration data and fitness data ofthe cardholder, wherein the fitness data is collected by the fitnesspayment card. The computer-executable instructions further cause theprocessor to determine that the fitness payment card is registered in afitness tracking program based on the registration data. Thecomputer-executable instructions further cause the processor toelectronically generate a fitness report including at least the fitnessdata of the cardholder and to provide the fitness report to thecardholder.

In yet another aspect, a fitness payment card for tracking fitness dataof a cardholder for use in an electronic payment transaction isprovided. The fitness payment card includes a fitness trackingcomponent, a processing device, and a wireless communication deviceconfigured to receive and transmit at least one of registration data,transaction data, and fitness data of the cardholder.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic diagram illustrating an example multi-partypayment card industry system for enabling payment-by-card transactions,including transactions initiated using a fitness payment card inaccordance with the present disclosure;

FIG. 2 is a simplified block diagram of an example computer system forprocessing payment-by-card transactions, including transactionsinitiated using a fitness payment card, in accordance with oneembodiment of the present disclosure;

FIG. 3 is an expanded block diagram of an example embodiment of a serverarchitecture of a computer system for processing payment-by-cardtransactions, including transactions initiated using a fitness paymentcard, in accordance with one embodiment of the present disclosure;

FIG. 4 illustrates an example configuration of a client device shown inFIGS. 2 and 3;

FIG. 5 illustrates an example configuration of a server system shown inFIGS. 2 and 3;

FIG. 6A is an illustration of an example fitness payment card configuredto track fitness data of a cardholder that may be used as part of thesystem illustrated in FIG. 3;

FIG. 6B is an illustration of another example fitness payment cardconfigured to track fitness data of a cardholder and to display fitnessdata that may be used as part of the system illustrated in FIG. 3;

FIG. 7 is a data flow diagram illustrating data communication betweenthe fitness payment card shown in FIGS. 6A and 6B and the client deviceshown in FIG. 4;

FIG. 8 is a flow diagram illustrating an example method for transmittingfitness data; and

FIG. 9 is a flow diagram illustrating an example method for transmittingfitness data without requiring a transaction.

DETAILED DESCRIPTION OF THE DISCLOSURE

The following detailed description illustrates embodiments of thedisclosure by way of example and not by way of limitation. It iscontemplated that the embodiments have general application to processingfinancial transaction data by a third party in industrial, commercial,and residential applications.

As used herein, an element or step recited in the singular and proceededwith the word “a” or “an” should be understood as not excluding pluralelements or steps, unless such exclusion is explicitly recited.Furthermore, references to “one embodiment” of the present disclosureare not intended to be interpreted as excluding the existence ofadditional embodiments that also incorporate the recited features.

The systems and methods described herein are directed to using a fitnesspayment card configured to track and report fitness of a cardholder.There are at least some known fitness devices that are carried (or worn)by a user, that are used throughout the day or while exercising to trackfitness data of the device user. In some cases, it may be difficult orundesirable to use such devices. These devices are not normally carriedby the user, but rather are solely configured to track fitness data. Asolution would be to allow a person to monitor his or her fitness usinga device he or she already carries on a regular basis, for example, afitness payment card enrolled in a fitness tracking program. Thetechnical effect of the systems and methods described herein is toaddress the technical problems of these known systems.

The technical effect of the disclosure is achieved by: (i) storingregistration data within a memory, wherein the registration dataincludes an account identifier associated with the fitness payment cardand a cardholder; (ii) receiving, by a fitness tracking computingdevice, a fitness data transfer message that includes the registrationdata and fitness data of the cardholder, wherein the fitness data iscollected by the fitness payment card; (iii) determining that thefitness payment card is registered in a fitness tracking program basedon the registration data; (iv) electronically generating a fitnessreport including at least the fitness data of the cardholder; and (v)providing the fitness report to the cardholder.

Cardholders having fitness payment cards (e.g., a payment card such as acredit card, a debit card, or a prepaid card that is configured with thefitness functionality described herein and that is enrolled in a fitnesstracking program) will be able to initiate transactions with merchantswhile at the same time fitness data is communicated with the paymentnetwork. Transaction data associated with these payment transactions arereceived and processed over a payment network for processing the paymenttransactions. The transaction data include, among other data points,data associated with the cardholder and the merchant involved in thepayment transaction. As explained below in further detail, the fitnessdata collected by the fitness payment card as part of the fitnesstracking program is also communicated to the payment network for furtherprocessing. The fitness data can be communicated with the paymentnetwork as part of processing a payment transaction or separate frompayment transaction processing. The fitness tracking program may alsooffer at least one incentive to the cardholder(s) enrolled in thefitness tracking program based at least on the fitness data of thecardholder. The incentive may be offered, for example, to thecardholder(s) for taking at least a threshold number of steps ortravelling at least a threshold distance. The incentive may include, forexample, a coupon, at least one rewards points, or an advertisement.

FIG. 1 is a schematic diagram 50 illustrating an example multi-partypayment card industry system 52 for enabling payment-by-cardtransactions in which a merchant 54 and a card issuer 56 do notnecessarily have a one-on-one relationship. The payment-by-cardtransactions include transactions initiated with a fitness payment cardas described herein. The methods and systems described herein relate toa payment card system, such as a credit card payment system using theMasterCard® interchange. The MasterCard® interchange is a proprietarycommunications standard promulgated by MasterCard InternationalIncorporated® for the exchange of financial transaction data betweenfinancial institutions that are members of MasterCard InternationalIncorporated®. (MasterCard is a registered trademark of MasterCardInternational Incorporated located in Purchase, N.Y., U.S.A.).

Payment processing system, such as system 52, may utilize a variety ofdifferent types of payment cards, including the fitness payment cardsdescribed herein, offered as payment by the consumer. Payment cards,also referred to herein as financial transaction cards or fitnesspayment cards, can refer to, for example, credit cards, debit cards, andprepaid cards. These cards can all be used as a method of payment forperforming a transaction. As described herein, the term “financialtransaction card” or “payment card” includes cards such as credit cards,debit cards, and prepaid cards, but also includes any other devices thatmay hold payment account information, such as mobile phones, personaldigital assistants (PDAs), and key fobs.

In the payment card system, a financial institution called the “issuer”56 issues a payment card, such as a credit card, more particularly, afitness payment card, to a cardholder 58, who uses the fitness paymentcard to tender payment for a purchase from merchant 54. To acceptpayment with the fitness payment card, merchant 54 must normallyestablish an account with a financial institution that is part of thefinancial payment system. This financial institution is usually calledthe “merchant bank” 60 or the “acquiring bank” or “acquirer bank.” Whencardholder 58 tenders payment for a purchase with the fitness paymentcard, merchant 54 requests authorization from merchant bank 60 for theamount of the purchase. The request may be performed over telephone, butis usually performed through the use of a POS terminal (not shown inFIG. 1). The authorization request may further include fitness datacaptured on the fitness payment card. POS terminal reads the paymentcard identification information from, for example, a magnetic stripe onthe fitness payment card or a wireless communication device within thefitness payment card, and communicates electronically with thetransaction processing computers of merchant bank 60. Alternatively,merchant bank 60 may authorize a third party (not shown in FIG. 1) toperform transaction processing on its behalf. In this case, a POSterminal of the merchant 54 will be configured to communicate with thethird party. Such a third party is usually called a “merchant processor”or an “acquiring processor.”

Using an interchange network 62, the computers of merchant bank 60 orthe merchant processor will communicate with the computers of issuerbank 56 to determine whether the cardholder's account is in goodstanding and whether the purchase is covered by the cardholder'savailable credit line. Based on these determinations, the request forauthorization will be declined or accepted. If the request forauthorization is accepted, an authorization code is issued to merchant54 via an authorization response message.

In the case of a credit card, when a request for authorization isaccepted, the available credit line of cardholder's account 64 isdecreased. Normally, a charge is not posted immediately to thecardholder's account because bankcard associations have promulgatedrules that do not allow merchant 54 to charge, or “capture,” atransaction until goods are shipped or services are delivered. Whenmerchant 54 ships or delivers the goods or services, merchant 54captures the transaction by, for example, appropriate data entryprocedures on a POS terminal. If the cardholder cancels a transactionbefore it is captured, a “void” is generated. If the cardholder returnsgoods after the transaction has been captured, a “credit” is generated.

After an electronic payment transaction is captured, the transaction issettled between merchant 54, merchant bank 60, and issuer 56. Settlementrefers to the transfer of financial data or funds between a transactionaccount of merchant 54, merchant bank 60, and issuer 56 related to thetransaction. Usually, transactions are captured and accumulated into a“batch,” which are settled as a group.

In one embodiment, payment processing systems may also utilize a fitnesspayment card configured to provide payment card data and fitness data toa POS terminal through use of a wireless system. The wireless system mayinclude, but is not limited to, a radio frequency identification (RFID)system, a cellular communication system, a Bluetooth® communicationsystem, a near-field communication (NFC) system, or any other suitablewireless communication system that allows payment processing systems tofunction as described herein. (Bluetooth is a trademark of BluetoothSIG, Inc. of Bellevue, Wash., U.S.A.). For example, the RFID system mayinclude an RFID device within the payment card and an RFID readerpositioned within a POS terminal. In this embodiment, the fitnesspayment card wirelessly transmits payment card data to the POS terminalin order to initiate the payment transaction. The fitness payment cardmay also wirelessly transmit fitness data to the POS terminal forfurther processing by network 62.

FIG. 2 is a simplified block diagram of an example embodiment of apayment card system 100 for processing payment-by-card transactionsincluding transactions initiated using a fitness payment card. Paymentcard system 100 may be utilized by account holders as part of a processof initiating an authorization request and transaction, as well asinitiating a fitness data transfer message, as described below.

More specifically, in the example embodiment, system 100 includes aserver system 112, and a plurality of client sub-systems, also referredto as client systems 114, connected to server system 112. System 100further includes fitness tracking computing device 113. Fitness trackingcomputing device 113 can be in communication with or, alternatively,integral to server system 112. In one embodiment, client systems 114 arecomputers including a web browser, such that server system 112 isaccessible to client systems 114 using the Internet. In anotherembodiment, client systems 114 are smart phones including web access,either through a web browser or through a client application, such thatserver system 112 is accessible to client systems 114 using theInternet. Client systems 114 may be associated with a user or consumer,for example cardholder 58. Client systems 114 may alternatively beassociated with merchant 54 or issuer 56. Client systems 114 may beinterconnected to the Internet through a variety of interfaces includinga network, such as a local area network (LAN) or a wide area network(WAN), dial-in connections, cable modems and special high-speed ISDNlines. Client systems 114 could be any device capable of interconnectingto the Internet including a web-based phone, also referred to as smartphone, personal digital assistant (PDA), tablets, or other web-basedconnectable equipment. In the example embodiment, fitness trackingcomputing device 113 (which includes any computing device programmed toperform as described herein) is configured to process fitness datatransfer messages and/or electronic payment authorization request orresponse messages, including fitness data and/or transaction dataassociated with such fitness data transfer messages. Accordingly,fitness tracking computing device 113 may be in communication with or anintegral part of server system 112.

System 100 also includes a point-of-sale (POS) terminal 115, which isconnected to client systems 114 and may be connected to server system112 and/or fitness tracking computing device 113. POS terminal 115 maybe interconnected to the Internet through a variety of interfacesincluding a network, such as a local area network (LAN) or a wide areanetwork (WAN), dial-in connections, cable modems, wireless modems,cellular communications, and special high-speed ISDN lines. POS terminal115 may be any device capable of interconnecting to the Internet and ofreading information from a consumer's financial transaction card.Although illustrated as including one POS terminal 115, system 100 mayinclude any number of POS terminals 115 and operate as described herein.

A database server 116 is connected to database 120, which containsinformation on a variety of matters, as described below in greaterdetail. In one embodiment, centralized database 120 is stored on serversystem 112 and can be accessed by potential users at one of clientsystems 114 by logging onto server system 112 through one of clientsystems 114. In an alternative embodiment, database 120 is storedremotely from server system 112 and may be non-centralized. Database 120may store transaction data generated as part of sales activitiesconducted over the payment card system 100 including data relating tomerchants, account holders or consumers, and purchases. Database 120 mayalso store registration data, which includes at least an accountidentifier associated with the fitness payment card and a cardholder.Database 120 may also store fitness data gathered by a fitness paymentcard and provided to server 112 though, for example, fitness computingdevice 113.

In the example embodiment, one of client systems 114 may be associatedwith an acquirer, for example, merchant bank 60 (shown in FIG. 1), whileanother one of client systems 114 may be associated with an issuer, forexample, issuer 56 (shown in FIG. 1). Yet another client one of clientsystems 114 may be associated with a consumer, for example, cardholder58 (shown in FIG. 1). Furthermore, POS terminal 115 may be associatedwith merchant 54, and server system 112 may be associated withinterchange network 62.

FIG. 3 is an expanded block diagram of an example embodiment of a serverarchitecture of a payment card system 122 for processing payment-by-cardtransactions including transactions initiated using a fitness paymentcard. Components in system 122, identical to components of system 100(shown in FIG. 2), are identified in FIG. 3 using the same referencenumerals as used in FIG. 2. System 122 includes server system 112,fitness tracking computing device 113, client systems 114, and POSterminal 115. Server system 112 further includes database server 116, anapplication server 124, a web server 126, a fax server 128, a directoryserver 130, and a mail server 132. A disk storage unit 134 (i.e., astorage device) is coupled to database server 116 and directory server130. Disk storage unit 134 may be configured to store a database, forexample, database 120 (shown in FIG. 2). Servers 116, 124, 126, 128,130, and 132 are coupled in a local area network (LAN) 136. In addition,a system administrator's workstation 138, a user workstation 140, and asupervisor's workstation 142 are coupled to LAN 136. Alternatively,workstations 138, 140, and 142 are coupled to LAN 136, for example,using an Internet 144 link or are connected through an Intranet.

Each workstation, 138, 140, and 142 is a personal computer or otherclient device having a web browser. Although the functions performed atthe workstations typically are illustrated as being performed atrespective workstations 138, 140, and 142, such functions can beperformed at one of many personal computers coupled to LAN 136.Workstations 138, 140, and 142 are illustrated as being associated withseparate functions only to facilitate an understanding of the differenttypes of functions that can be performed by individuals having access toLAN 136.

Server system 112 is configured to be communicatively coupled to variousindividuals, including employees 146 and to third parties, e.g., accountholders, consumers, auditors, etc., 148 using an ISP Internet connection150. The communication in the example embodiment is illustrated as beingperformed using Internet 144, however, any other wide area network (WAN)type communication can be utilized in other embodiments, i.e., thesystems and processes are not limited to being practiced using Internet144. In addition, and rather than WAN 152, local area network 136 couldbe used in place of WAN 152.

In the example embodiment, any authorized individual having aworkstation 154 can access system 122. At least one of the clientsystems includes a manager workstation 156 located at a remote location.In the example embodiment, workstations 154 and 156 are personalcomputers having a web browser. Also, workstations 154 and 156 areconfigured to communicate with server system 112. Furthermore, faxserver 128 communicates with remotely located client systems, includingclient system 114 using a telephone link. Fax server 128 is configuredto communicate with other workstations 138, 140, and 142 as well.

As used herein, the terms “software” and “firmware” are interchangeable,and include any computer program stored in memory for execution bypersonal computers, workstations, clients and servers, including RAMmemory, ROM memory, EPROM memory, EEPROM memory, and non-volatile RAM(NVRAM) memory. The above memory types are example only, and are thusnot limiting as to the types of memory usable for storage of a computerprogram.

FIG. 4 illustrates an example configuration of a client device 160operated by a user 162. Client device 160 may include, but is notlimited to, client systems 114, 138, 140, and 142, POS terminal 115,workstation 154, and manager workstation 156 (shown in FIG. 3).

Client device 160 includes a processor 164 for executing instructions.In some embodiments, executable instructions are stored in a memory area166. Processor 164 may include one or more processing units (e.g., in amulticore configuration). Memory area 166 is any device allowinginformation such as executable instructions and/or written works to bestored and retrieved. Memory area 166 may include one or more computerreadable media.

Client device 160 also includes at least one media output component 168for presenting information to user 162. Media output component 168 isany component capable of conveying information to user 162. In someembodiments, media output component 168 includes an output adapter suchas a video adapter and/or an audio adapter. An output adapter isoperatively coupled to processor 164 and operatively couplable to anoutput device such as a display device (e.g., a liquid crystal display(LCD), organic light emitting diode (OLED) display, or “electronic ink”display) or an audio output device (e.g., a speaker or headphones).

In some embodiments, client device 160 includes an input device 170 forreceiving input from user 162. Input device 170 may include, forexample, a keyboard, a pointing device, a mouse, a stylus, a touchsensitive panel (e.g., a touch pad or a touch screen), a gyroscope, anaccelerometer, a position detector, or an audio input device. A singlecomponent such as a touch screen may function as both an output deviceof media output component 168 and input device 170.

Client device 160 may also include a communication interface 172, whichis communicatively couplable to a remote device such as server system112 (shown in FIG. 3). Communication interface 172 may include, forexample, a wired or wireless network adapter or a wireless datatransceiver for use with a mobile phone network (e.g., Global System forMobile communications (GSM), 3G) or other mobile data network (e.g.,Worldwide Interoperability for Microwave Access (WIMAX)).

Stored in memory area 166 are, for example, computer readableinstructions for providing a user interface to user 162 via media outputcomponent 168 and, optionally, receiving and processing input from inputdevice 170. A user interface may include, among other possibilities, aweb browser and client application. Web browsers enable users, such asuser 162, to display and interact with media and other informationtypically embedded on a web page or a website from server system 112. Aclient application allows user 162 to interact with a server applicationfrom server system 112.

In some embodiments, user 162 uses client device 160 to access a webbrowser or client application at the user interface of the client device160. Client device 160 may include POS terminal 115. User 162 may usePOS terminal 115 to perform a transaction (as described above) using afitness payment card (not shown in FIG. 4), wherein during thetransaction, fitness data captured at the fitness payment card is sentover the payment card processing system 62 (shown in FIG. 1) in afitness data transfer message. In other embodiments, client device 160may include client system 114. User 162 may use client device 160 toregister for a fitness tracking program, optionally offered by a paymentcompany through a payment network. User 162 may use client device 160 tosend registration information to a fitness tracking computing device113, wherein registration information includes at least an accountidentifier associated the fitness payment card and the user, forexample, a cardholder. User 162 may use client system 114 to sendfitness data captured at the fitness payment card over the payment cardprocessing system, absent a transaction. User 162 may initiate a fitnessdata transfer message using the web browser or client application,wherein the fitness data transfer message includes at least registrationdata and the fitness data collected by the fitness payment card.

FIG. 5 illustrates an example configuration of a server computing device180 such as fitness tracking computing device 113 and/or server system112 (shown in FIG. 3). Server computing device 180 may include, but isnot limited to, fitness tracking computing device 113, database server116, application server 124, web server 126, fax server 128, directoryserver 130, mail server 132, and any other computing device configuredto function as described herein.

Server computing device 180 also includes a processor 182 for executinginstructions. Instructions may be stored in a memory area 184, forexample. Processor 182 may include one or more processing units (e.g.,in a multicore configuration).

Processor 182 is operatively coupled to a communication interface 186such that server computing device 180 is capable of communicating with aremote device such as client device 160 (shown in FIG. 4) or anotherserver computing device 180. For example, communication interface 186may receive requests from client system 114 via the Internet, asillustrated in FIG. 3.

Processor 182 may also be operatively coupled to storage device 134.Storage device 134 is any computer-operated hardware suitable forstoring and/or retrieving data. In some embodiments, storage device 134is integrated in server computing device 180. For example, servercomputing device 180 may include one or more hard disk drives as storagedevice 134. In other embodiments, storage device 134 is external toserver computing device 180 and may be accessed by a plurality of servercomputing devices 180. For example, storage device 134 may includemultiple storage units such as hard disks or solid state disks in aredundant array of inexpensive disks (RAID) configuration. Storagedevice 134 may include a storage area network (SAN) and/or a networkattached storage (NAS) system.

In some embodiments, processor 182 is operatively coupled to storagedevice 134 via a storage interface 188. Storage interface 188 is anycomponent capable of providing processor 182 with access to storagedevice 134. Storage interface 188 may include, for example, an AdvancedTechnology Attachment (ATA) adapter, a Serial ATA (SATA) adapter, aSmall Computer System Interface (SCSI) adapter, a RAID controller, a SANadapter, a network adapter, and/or any component providing processor 182with access to storage device 134.

FIG. 6A is an illustration of an example fitness payment card 200 foruse by a consumer as part of an electronic payment transaction. Forexample, fitness payment card 200 may be used as part of payment cardprocessing system 50 (shown in FIG. 1), as well as other variations ofpayment card transaction systems. In the example embodiment, fitnesspayment card 200 includes a flexible body 210. Typically, flexible body210 is sized according to a standard, for example, standards promulgatedby the International Organization for Standardization (ISO) and theInternational Electrotechnical Commission (IEC). More specifically,ISO/IEC 7810:2003 ID-1 specifies a size for payment cards of 85.60 mm by53.98 mm. Additionally, ISO/IEC 7813 specifies that an ID-1 compliantpayment card have a thickness of 0.76 mm and corners rounded with aradius of 3.18 mm. Although the ISO/IEC defines a standard size forpayment cards, it is to be understood that the methods and systemsdescribed herein may be performed with a payment card of any shape orsize that allows fitness payment card 200 to interact with POS terminal115 (shown in FIG. 2) as described herein. Flexible body 210 may includeindicia, for example, but not limited to, a payment card account number212, a consumer account name 214, and an expiration date 216, displayedon flexible body 210 and/or embossed within flexible body 210.

In the example embodiment, fitness payment card 200 includes a wirelesscommunication device 220, a fitness tracking component 230, and aprocessing device 240. In the example embodiment, wireless communicationdevice 220, fitness tracking component 230, and processing device 240are at least partially sealed within flexible body 210. In the exampleembodiment, processing device 240 is coupled to wireless communicationdevice 220. In an alternative embodiment, wireless communication device220 is included within processing device 240. Furthermore, processingdevice 240 may also include a memory device 242, or alternatively, maybe coupled to memory device 242. The term processing device orprocessor, as used herein, refers to central processing units,microprocessors, microcontrollers, reduced instruction set circuits(RISC), application specific integrated circuits (ASIC), logic circuits,and any other circuit or processor capable of executing the functionsdescribed herein.

In the example embodiment, fitness tracking component 230 is coupled toprocessing device 240. In some embodiments, the fitness trackingcomponent 230 is an accelerometer. The accelerometer(s) in the fitnesspayment card 200 may be of the common microelectromechanical (MEMS)type, having two variable capacitors formed by an arm or plate moveablebetween two fixed arms. Movement of the user device causes movement (dueto its inertia) of the moveable plate, the amount of movement (velocityand/or acceleration) being measurable by the formed capacitors. One sucharrangement in each of three orthogonal directions can give all threedimensions of movement, and assess different types of movement such asroll, pitch and yaw, rotation, and the like. The accelerometer(s) mayalternatively be of the hot gas chamber-type known to the art.

The accelerometer in fitness payment card 200 acts a pedometer to counta number of steps taken by a cardholder. In the example embodiment, theaccelerometer recognizes as a step a specific change in accelerationthat would not be easily replicated by, for example, driving a car, inorder that the count of number of steps taken is more accurate.

In other embodiments, the fitness tracking component 230 is a globalpositioning system (GPS). The GPS in the fitness payment card 200includes or is in connection with the wireless communication device 220that is configured to receive signals from a plurality of GPS satellitesand to determine the a location of the GPS and the fitness payment card200 using the signals. The GPS the location of the fitness payment card200 and, therefore, the location of cardholder 58. In an exampleembodiment, the GPS is communicatively coupled to memory device 242 andis configured to store in memory device 242 the location of the fitnesspayment card 200 over a period of time.

Fitness payment card 200 may also include a power source 250 includedwithin flexible body 210. Power source 250 may be coupled to wirelesscommunication device 220, fitness tracking component 230, and/orprocessing device 240. In an embodiment, power source 250 is a battery.In an alternative embodiment, power source 250 is a capacitive storagedevice, although, power source 250 may be any suitable power source thatis able to provide power to fitness payment card 200 so fitness paymentcard 200 can function as described herein.

As shown in FIG. 6B, in other embodiments, fitness payment card 200 mayinclude a digital display screen 260. Digital display screen 260 iscoupled to processing device 240. In some embodiments, digital displayscreen 260 is a light emitting diode (LED) display screen, an organiclight emitting diode (OLED) display screen, or any other suitable typeof display screen that enables fitness payment card 200 to function asdescribed herein. In some embodiments, processing device 240 providesdigital display screen 260 with a signal, which is converted to a visualdisplay by digital display screen 260. In some alternative embodiments,fitness payment card 200 may include multiple digital display screens,for example, first digital display screen 260 and a second digitaldisplay screen 262. Multiple display screens 260 and 262 may facilitatedisplaying more data than a single display screen.

As described above, payment card data may be provided to a POS terminal,for example, POS terminal 115, through the use of a wireless system.Wireless communication device 220 may be included within a radiofrequency identification (RFID) communication system, a cellularcommunication system, a Bluetooth® communication system, or any othersuitable communication system that allows fitness payment card 200 tofunction as described herein. In one embodiment, wireless communicationdevice 220 of payment card 200 is an RFID device. RFID device 220 may beincluded as a portion of an RFID communication system (not shown in FIG.6B). At least some known RFID communication systems include atransponder (i.e., RFID device 220) and a transceiver with a decoder, ora reader. The transponder typically includes a radio frequency (RF)integrated circuit, and an antenna positioned on a substrate, forexample, flexible body 210. The antenna wirelessly receives RF energyfrom the reader and transmits the data encoded in the received RF energyto the RF integrated circuit.

RF readers utilize an antenna as well as a transceiver and decoder. Incertain embodiments, when RFID device 220 passes through anelectromagnetic zone of a reader, RFID device 220 is activated by thesignal from the antenna. The reader decodes the data on the transponderand this decoded information is forwarded to a host computer forprocessing. In one embodiment, a reader, also referred to as aninterrogator, is included within POS terminal 115 (shown in FIG. 2).

Several different types of transponders are utilized in RFID systems,including passive, semi-passive, and active transponders. Each type oftransponder may be read only or read/write capable. Passive transpondersobtain operating power from the RF signal of the reader thatinterrogates the transponder. Semi-passive and active transponders arepowered by a battery, which generally results in a greater read range.Semi-passive transponders may operate on a timer and periodicallytransmit information to the reader. Transponders may also be activatedwhen they are read or interrogated by a reader. Active transponders caninitiate communication, whereas passive and semi-passive transpondersare activated only when they are read by another device first.

FIG. 7 is a data flow diagram 300 illustrating data communicationbetween fitness payment card 200 (shown in FIGS. 6A and 6B) and clientdevice 160 (shown in FIG. 4). More specifically, data flow diagram 300illustrates data flow between merchant client device 160 and a paymentcard, for example, fitness payment card 200 of a cardholder such ascardholder 58 (shown in FIG. 1). In one embodiment, client device 160includes a reader 310, for example, an RFID reader. Although describedherein as an RFID reader, reader 310 may include a cellular receiver, amagnetic stripe reader, or any other type of device that allows paymentcard information to be entered into client device 160, for example a POSterminal 115 or a client system 114. In the example embodiment, whenfitness payment card 200 is positioned within a predetermined distancefrom client device 160, power from reader 310 energizes RFID device 220.In response, RFID device 220 transmits 320 a signal to reader 310 thatincludes payment card identification information.

Payment card identification information may include, but is not limitedto, a cardholder account number, a unique identifier, a cardholder'sidentification data, and an issuing bank's identification data. Clientdevice 160 functions as described above and requests an authorizationfor a purchase entered into client device 160, for example, a POSterminal 115 or a client system 114, by, for example, merchant 70 orcardholder 74 (shown in FIG. 1). In addition, client device 160 cantransmit 324 fitness tracking program data to payment card 200, which isprovided 326 to digital display screen 260 for display. Alternatively,fitness tracking program data can be displayed on media output 168 ofclient device 160. In an alternative embodiment, client device 160 alsotransmits 324 an account identifier to payment card 200. The accountidentifier uniquely identifies the cardholder's account. Processingdevice 240 compares the account identifier to stored data to preventfitness tracking program data associated with another account from beingdisplayed on digital display screen 260 or on media output 168 of clientdevice 160.

In one embodiment, a fitness data transfer message is sent, includingthe fitness data of the cardholder, and a fitness report is generatedand, optionally, is displayed on fitness payment card 200 after apurchase is authorized. Alternatively, the fitness report is generatedand, optionally, is displayed on client device 160. For example, issuingbank 56 may include the fitness report in an authorization responsemessage, which is then provided for display on fitness payment card 200or in client device 160. The fitness report may be displayed on digitaldisplay screen 260 or on media output 168 for a predetermined length oftime, or until the next time a fitness report is generated anddisplayed. In another embodiment, the fitness report is displayed ondigital display screen 260 prior to a payment transaction, upon afitness tracking program request. Updating the fitness report displayedon digital display screen 260 may influence a cardholder's use of thepayment card, for example, by providing a visual incentive for using thepayment card. In another embodiment, the fitness report is displayed onclient device 160 prior to a payment transaction, upon a fitnesstracking program request. The fitness data transfer message may begenerated at client device 160.

FIG. 8 is a flow diagram 400 illustrating an example method 402 fortracking fitness using a payment card, for example, fitness payment card200 (shown in FIGS. 6A and 6B). In the example embodiment, method 402includes storing 404 cardholder account information in a database, forexample, database 120 (shown in FIG. 2). The cardholder accountinformation may include, but is not limited to including, an issuingbank, a current balance, an available balance, fitness tracking programenrollment data, and fitness data and/or at least one fitness reportassociated with each issued payment card. The cardholder accountinformation is associated with at least one payment card, for example,fitness payment card 200. The cardholder account information may includeinformation related to pending transactions as well as clearedtransactions. Cardholder account information may further includeregistration data for the fitness tracking program, wherein theregistration data includes account identification information associatedwith the fitness payment card and the cardholder.

In the example embodiment, method 402 also includes presenting 406 afitness payment card for use in an electronic payment card transaction(e.g., an electronic payment for goods or services and/or a request fora fitness tracking program update). For example, cardholder 58 (shown inFIG. 1) may present 406 fitness payment card 200 to merchant 54 andrequest an update on their fitness tracking report. Method 402 alsoincludes reading 408 payment card identification information fromfitness payment card 200. For example, merchant 54 may manually enterpayment card identification information, or automatically read paymentcard identification information from fitness payment card 200 using, forexample, POS terminal 115 (shown in FIG. 2).

In the example embodiment, method 402 includes receiving 410 a fitnessdata transfer message. For example, the fitness data transfer messagemay be sent from client device 160 to a fitness tracking computingdevice, for example, server 112 included in a payment network. In anexample embodiment, the fitness data transfer message includes thepayment card identification data, including registration data,associated with fitness payment card 200. For example, the fitnesstracking computing device, for example, server 112 (shown in FIG. 2),may receive payment card identification data, including registrationdata, read from fitness payment card 200. As described above,registration data links the payment card to cardholder accountinformation stored in database 120 and to the fitness tracking program.The registration data may include, for example, an account number, aunique identifier, a cardholder's identification data, and/or an issuingbank's identification data.

In the example embodiment, in addition to the payment cardidentification data, including registration data, electronic paymenttransaction data is also received 412 at fitness tracking computingdevice 113 after being sent from client device 160. For example, afterdeciding to make a purchase at merchant 54, cardholder 58 may present406 fitness payment card 200 to merchant 54 as payment for the purchase.Electronic payment transaction data may include merchant identificationdata, a requested transaction payment amount, and/or data descriptive ofthe merchandise being purchased. In other words, client device 160 maytransmit payment card identification data, including registration data,and the electronic payment transaction data to fitness trackingcomputing device 113. The combination of payment card identificationdata and electronic payment transaction data may also be referred to asan electronic payment authorization request message.

In the example embodiment, method 402 also includes processing 414 anelectronic payment authorization request message. In the exampleembodiment, fitness tracking computing device 113 processes 414 anelectronic payment authorization request message received from merchant54 and determines an electronic payment authorization response. Theelectronic payment authorization response includes one of a paymentacceptance and a payment denial, which is included within an electronicpayment authorization response message. For example, when a credit cardis offered as payment for a product or service, fitness trackingcomputing device 113, for example, server 112 determines if thecardholder account associated with the credit card has an availablecredit limit high enough to cover the requested electronic payment.Server 112 generates an electronic payment authorization responsemessage in accordance with these determinations.

In the example embodiment, method 402 also includes determining 416whether the offered payment card is associated with a fitness trackingprogram. As described above, the cardholder may be enrolled in a fitnesstracking program. In the example embodiment, fitness tracking programenrollment data, i.e., registration data, is a type of accountinformation that is stored in database 120. In the example embodiment,the fitness data transfer message includes an indicator, for example, anindicator flag and/or data within a particular field. The presence ofthe indicator informs a fitness tracking computing device, for example,server 112, that fitness payment card 200 may be registered in a fitnesstracking program. The fitness tracking computing device 113 accesses theregistration data stored in database 120 to determine 416 fitnesstracking program enrollment.

In the example embodiment, method 402 also includes generating 418 afitness report. The fitness report includes the fitness data. Thefitness report may be included within an electronic paymentauthorization response message. The electronic payment authorizationresponse message also includes either a payment authorization or apayment denial. Method 402 may also include providing 420 the fitnessreport to the cardholder. In one embodiment, the fitness report istransmitted from fitness tracking computing device 113 to POS terminal115, and from POS terminal 115 to fitness payment card 200 for displayon digital display screen 260. In one embodiment, POS terminal 115indicates to the cardholder that a fitness report is available, andrequests that the cardholder present the fitness payment card in orderto receive the fitness report. As described above, data may betransmitted between POS terminal 115 and payment card 200 using awireless system. Once the fitness report is received by fitness paymentcard 200, the fitness report may be displayed on digital display screen260. In an alternative embodiment, the fitness report is transmittedfrom the fitness tracking computing device 113 to POS terminal 115, andfrom POS terminal 115 to client device 160, such as client system 114,for display on media output 168 of client device 160. In anotherembodiment, the fitness report is transmitted directly from fitnesstracking computing device 113 to client device 160, for example, clientsystem 114.

In an alternative embodiment, method 402 may include providing 422 afitness report request option to the cardholder via a client device 160,for example, POS terminal 115. For example, POS terminal 115 may displaya message instructing the cardholder to press a key on a POS terminalkeypad if the cardholder would like to receive a fitness report. Method402 also includes receiving 424, at POS terminal 115, the payment cardidentification data, including registration data, and a fitness datatransfer message at a fitness tracking computing device 113. Uponselection of the fitness report request option, POS terminal 115generates the fitness data transfer message and transmits the paymentcard identification data, including registration data, and the fitnessdata transfer message to the fitness tracking computing device 113.

The methods and systems described herein facilitate providing a fitnessreport, for example, to a fitness payment card for display on thefitness payment card, upon a cardholder request. In an exampleembodiment, the cardholder presents 406 the fitness payment card for usein an electronic payment transaction (e.g., a request for a fitnessreport). The payment card identification data, including registrationdata, is read 408 by POS terminal 115 and the cardholder selects afitness report request option provided 422 by POS terminal 115. Thepayment card identification data and the fitness data transfer messageare received 424 at the fitness tracking computing device 113. Asdescribed above, the fitness tracking computing device 113 thendetermines 416 whether the fitness payment card is associated with afitness tracking program and generates 418 a fitness report. The fitnessreport is provided 420 to the cardholder, for example, for display onthe fitness payment card 200 digital display screen 260 or for displayon client device 160.

FIG. 9 is a flow diagram 500 illustrating an example method 502 fortracking fitness using a payment card, for example, fitness payment card200 (shown in FIGS. 6A and 6B). In the example embodiment, the fitnesstracking program that the cardholder is enrolled in offers an incentiveto the cardholder based on the fitness report. For example, the fitnesstracking program may reward a cardholder for taking a threshold numberof steps or travelling a threshold distance. In one embodiment, acardholder travels a threshold distance and is awarded an incentive. Theincentive can be at least one of, for example, a coupon, at least onerewards point(s) that can be redeemed for goods and services or can beexchanged for cash back, or an advertisement from a participatingmerchant. For example, a cardholder can travel a threshold distance thatmarks the cardholder as an “active” cardholder, and the fitness trackingprogram can provide the active cardholder a coupon to a participatingsporting goods store. Alternatively, the fitness report may report acertain route summary that identifies a route frequently travelled bythe cardholder, and the fitness tracking program may provide thecardholder with an advertisement or coupon for a participating merchantlocated along or near to the route frequently travelled by thecardholder. Alternatively, a cardholder may take a threshold number ofsteps that identifies the cardholder as an “active” cardholder, and thefitness tracking program may award the active cardholder with at leastone rewards point(s). In some embodiments, the number of rewards pointsawarded may be proportional to the number of steps taken or the numberof miles travelled.

In some embodiments, the cardholder may be able to “opt in” to receivingone or multiple type(s) of incentive(s). For example, a cardholder maychoose to only receive rewards points, may only choose to receivecoupons, or may choose both.

In one embodiment, method 502 may include displaying 508 a fitnessreport on the monthly billing statement of the cardholder. The fitnessreport may include one or more incentives, as described above. Method502 may include storing 504 the fitness data in database 120. Thecumulative fitness data is stored in database 120. Method 502 canfurther include displaying 508 a fitness report on the monthly billingstatement, wherein the fitness report is generated 506 from thecumulative fitness data.

Alternatively, method 402 may include providing 510 one or moreincentives upon authorization of an electronic payment transaction. Forexample, if the electronic payment authorization request message isapproved, and cardholder is enrolled with the fitness tracking programassociated with fitness payment card 200, fitness tracking computingdevice 113 may determine 512 if the fitness data meets a thresholdvalue. The fitness tracking computing device then facilitates providing510 the one or more incentive to the cardholder, for example, byproviding 510 to POS terminal 115, and transmitting from POS terminal115 to client device 160 for display on media output 168 of clientdevice 160.

In the example embodiment described above, fitness tracking computingdevice 113 is described as performing many steps of method 402 and ofmethod 502. Fitness tracking computing device may be in communicationwith or integral to server 112 of a payment network. In the exampleembodiment, server 112 is associated with issuer 56 (shown in FIG. 1).In alternative embodiments, server 112 is associated with interchangenetwork 62, merchant bank 60, or any other party involved in multi-partypayment card industry system 52 (shown in FIG. 1). Furthermore, varioussteps of method 402 may be performed by different parties. For example,issuer 56 may process 414 an electronic payment authorization requestmessage and transmit an electronic payment authorization responsemessage to interchange network 62. In other alternative embodiments,server 112 is associated with a transaction processor, or any otherparty involved in a payment card processing system (shown in FIG. 2).

In one embodiment, the fitness report displayed on payment card digitaldisplay screen 260 includes a number of steps taken by the cardholder.In an alternative embodiment, digital display screen 260 is capable ofdisplaying more than one value corresponding to fitness report.Alternatively, fitness payment card 200 may include more than onedisplay screen, for example, digital display screens 260 and 262 (shownin FIGS. 6A and 6B). In the alternative embodiment, digital displayscreen 260 is configured to display the number of steps taken anddigital display screen 262 is configured to display a total distancetravelled by the cardholder. By displaying more than one value, moreinformation can be presented to the cardholder.

In another alternative embodiment, periodically or upon request, fitnesstracking computing device 113 facilitates transmitting the fitnessreport via long range communication, for example, but not limited to,cellular communications and radio transmissions, in order to update theinformation stored in database 120, to be displayed on client device160, and/or to be displayed on fitness payment card 200.

In yet another embodiment, a cardholder can participate passively in acompetition between other cardholders enrolled in the fitness trackingprogram. More specifically, upon receiving the fitness data of thecardholder in the database 120 and the competitor fitness data of atleast one competitor cardholder, a fitness tracking computing device 113generates a comparison of the fitness data of the cardholder with thecompetitor fitness data. The fitness tracking computing device 113determines a fitness score associated with the cardholder based on thecomparison. The fitness score is included, for example, in the fitnessreport. In other embodiments, an incentive is provided to the cardholderbased on the fitness score, wherein the incentive includes, for example,at least one of a coupon, a reward points, and an advertisement.

Furthermore, data transmitted wirelessly using the methods and systemsdescribed herein is encrypted and conforms to a protocol that isconsistent with capabilities of the fitness payment card and the clientdevice, for example, a POS terminal. The encryption facilitatespreventing communication between the payment card and a POS terminalthat is either unknown to the cardholder or not approved by thecardholder.

As will be appreciated based on the foregoing specification, theabove-described embodiments of the disclosure may be implemented usingcomputer programming or engineering techniques including computersoftware, firmware, hardware or any combination or subset thereof,wherein the technical effect of the systems and processes describedherein is achieved by creating a network-based system for trackingfitness of a cardholder. The technical effect is also achieved with amethod for tracking fitness of a cardholder. Any such resulting program,having computer-readable code means, may be embodied or provided withinone or more computer-readable media, thereby making a computer programproduct, i.e., an article of manufacture, according to the discussedembodiments of the disclosure. The computer-readable media may be, forexample, but is not limited to, a fixed (hard) drive, diskette, opticaldisk, magnetic tape, semiconductor memory such as read-only memory(ROM), and/or any transmitting/receiving medium such as the Internet orother communication network or link. The article of manufacturecontaining the computer code may be made and/or used by executing thecode directly from one medium, by copying the code from one medium toanother medium, or by transmitting the code over a network.

The above-described embodiments of methods and system tracking fitnessof a cardholder provide a cost-effective and reliable means for trackingfitness of a cardholder. More specifically, the methods and systemsdescribed herein provide a cardholder with an up-to-date fitness report.Furthermore, the methods and systems described herein may facilitateincreasing usage of the payment card by providing an attractivedifferentiation from other payment cards.

This written description uses examples to disclose the embodiments,including the best mode, and also to enable any person skilled in theart to practice the disclosure, including making and using any devicesor systems and performing any incorporated methods. The patentable scopeof the embodiments is defined by the claims, and may include otherexamples that occur to those skilled in the art. Such other examples areintended to be within the scope of the claims if they have structuralelements that do not differ from the literal language of the claims, orif they include equivalent structural elements with insubstantialdifferences from the literal language of the claims.

1-18. (canceled)
 19. A fitness payment card for tracking fitness data ofa cardholder for use in an electronic payment transaction comprising: afitness tracking component; a memory device having payment card data andfitness tracking program data stored therein, wherein the payment carddata includes a payment card account number and identification data ofthe cardholder, and wherein the fitness tracking program data includesthe fitness data of the cardholder and registration data indicative ofparticipation by the cardholder in a fitness tracking program; awireless communication device; and a processing device coupled to thefitness tracking component, the memory device, and the wirelesscommunication device, the processing device configured to: initiate theelectronic payment transaction with a merchant by transmitting thepayment card data via the wireless communication device to a merchantdevice; and transmit the fitness data and the registration data of thecardholder via the wireless communication device to the merchant device.20. The fitness payment card of claim 19, wherein the fitness trackingcomponent comprises at least one of an accelerometer and a globalpositioning system.
 21. The fitness payment card of claim 19, furthercomprising at least one display screen; wherein the at least one displayscreen is coupled to the processing device; wherein the display screenis configured to display at least one of the fitness data of thecardholder and a fitness report; and wherein the at least one displayscreen comprises at least one of a light emitting diode (LED) and anorganic light emitting diode (OLED).
 22. The fitness payment card ofclaim 19, further comprising a flexible body, wherein the fitnesstracking component, the processing device, and the wirelesscommunication device are mounted on the flexible body.
 23. The fitnesspayment card of claim 22, wherein the flexible body has a rectangularshape that is sized according to ISO/IEC standards.
 24. The fitnesspayment card of claim 23, wherein the flexible body has a thickness thatis sized according to ISO/IEC standards.
 25. The fitness payment card ofclaim 19, further comprising at least one display screen coupled to theprocessing device and configured to display at least some of the fitnessdata, wherein the at least one display screen is mounted on the flexiblebody.
 26. The fitness payment card of claim 19, wherein the fitness datacomprises at least one of a number of steps taken by the cardholder, adistance travelled by the cardholder, and a route summary includinglocations travelled by the cardholder.
 27. The fitness payment card ofclaim 22, wherein the processing device is further configured toreceive, from the merchant device in response to verification of theregistration data by a fitness tracking computing device incommunication with the merchant device, a fitness report based on thefitness data of the cardholder.
 28. A user device comprising: a displaydevice; a wireless communication interface; a memory having payment carddata and fitness tracking program data stored therein, wherein thepayment card data includes a payment card account number andidentification data of a cardholder associated with the payment cardaccount number, and wherein the fitness tracking program data includesfitness data of the cardholder collected by the user device andregistration data indicative of participation by the cardholder in afitness tracking program; and at least one processor operatively coupledto the display device, the wireless communication interface, and thememory, the at least one processor configured to: initiate a paymentcard transaction with a merchant by transmitting the payment card datavia the wireless communication interface to a merchant device; transmitthe fitness data and the registration data of the cardholder via thewireless communication interface to the merchant device; receive, viathe wireless communication interface in response to verification of theregistration data by a fitness tracking computing device, a fitnessreport based on the fitness data of the cardholder; and display thefitness report on the display device.
 29. The user device of claim 28,wherein the at least one processor is further configured to receive, viathe wireless communication interface, an incentive to the cardholderbased at least in part on the fitness report, wherein the incentiveincludes at least one of a coupon, at least one rewards point, and anadvertisement.
 30. The user device of claim 28, wherein the fitness dataincludes at least one of a number of steps taken by the cardholder, adistance travelled by the cardholder, and a route summary includinglocations travelled by the cardholder.
 31. The user device of claim 28,further comprising a fitness tracking component coupled to the at leastone processor, the fitness tracking component configured to obtain thefitness data of the cardholder prior to the initiation of the paymentcard transaction.
 32. The user device of claim 31, wherein the fitnesstracking component comprises at least one of an accelerometer and aglobal positioning system.
 33. The user device of claim 28, wherein theuser device comprises one of a mobile phone, a personal digitalassistant, and a key fob.
 34. The user device of claim 28, wherein theat least one processor is further configured to receive the fitnessreport from at least one of the merchant device and the fitness trackingcomputer device.
 35. The user device of claim 28, wherein the at leastone processor is further configured to receive the fitness report thatis further based on cumulative fitness data of the cardholder stored ina database by the fitness tracking computing device.
 36. Acomputer-implemented method for tracking fitness data of a cardholderusing a user device that includes at least one processor incommunication with a memory, said method comprising: storing in thememory payment card data and fitness tracking program data, wherein thepayment card data includes a payment card account number andidentification data of a cardholder associated with the payment cardaccount number, and wherein the fitness tracking program data includesthe fitness data of the cardholder collected by the user device andregistration data indicative of participation by the cardholder in afitness tracking program; initiating, by the user device, a payment cardtransaction with a merchant by transmitting the payment card data to amerchant device; transmitting, by the user device, the fitness data andthe registration data of the cardholder to the merchant device;receiving, at the user device in response to verification of theregistration data by a fitness tracking computing device, a fitnessreport based on the fitness data of the cardholder; and displaying, bythe user device, the fitness report.
 37. The computer-implemented methodof claim 36, further comprising receiving, at the user device, anincentive to the cardholder based at least in part on the fitnessreport, wherein the incentive includes at least one of a coupon, atleast one rewards point, and an advertisement.
 38. Thecomputer-implemented method of claim 36, wherein the fitness dataincludes at least one of a number of steps taken by the cardholder, adistance travelled by the cardholder, and a route summary includinglocations travelled by the cardholder.
 39. The computer-implementedmethod of claim 36, further comprising obtaining, by the user device,the fitness data of the cardholder prior to the initiating of thepayment card transaction.
 40. The computer-implemented method of claim36, wherein receiving the fitness report comprises receiving the fitnessreport from at least one of the merchant device and the fitness trackingcomputer device.
 41. The computer-implemented method of claim 36,wherein receiving the fitness report comprises receiving the fitnessreport that is further based on cumulative fitness data of thecardholder stored in a database by the fitness tracking computingdevice.